Search Engine Marketing (SEM)
More marketers and agencies offer SEM services than ever before. Because today's consumer has changed the way they make purchasing decisions, the traditional business model MUST evolve in order to be present & relevant during these moments where buying decisions are being made. At Ganic Group, we want to be your in-house marketing team. So many digital marketing companies out there will promise you the world, 1st place position, best conversions, cheapest rates etc., We are actually realistic with our client's in managing their expectations as we are research driven and take a consultative approach.
You will own your own data. You will have total control of your analytics, campaigns and access. No dashboards. No limited view reporting. 100% transparency is what sets us apart from the thousands of "SEM Experts" out there targeting small business owners that do not have the resources to hire an in-house marketing experts nor don't have the time to learn and execute a SEM strategy that is cost effective and successful. That's where Ganic Group comes in. Remember, SEM is one part of the overall digital marketing strategy. If SEM does not make sense for your business goals, it will not be included. We will help shape the integrated strategy as it pertains to your digital marketing goals.
Why SEM Matters
SEM delivers instant visibility and measurable results. While SEO builds long-term growth, SEM ensures your business shows up now—at the top of search results, above the competition.
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Immediate lead generation
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Highly targeted ad placements
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Full-funnel tracking and optimization
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Precise budget control
Paid Search (Google Ads & Bing Ads)
Get your business seen by people actively searching for your products or services.
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Keyword research & bidding strategy
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Ad creation & A/B testing
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Conversion tracking setup
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Negative keyword optimization
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Budget & performance management
Display & Retargeting Ads
Stay top of mind with your audience as they browse the web.
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Google Display Network placements
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Dynamic retargeting ads
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Custom audience segmentation
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High-converting ad creative
YouTube Video Ads
Tell your story through engaging video ads in front of the right viewers.
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Skippable & non-skippable video campaigns
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YouTube Shorts and in-feed placements
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Audience targeting by interest, behavior, or keywords
Our Process
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Step 1: Plan & Strategize Campaign
We start by learning your business goals, target audience, and competitive landscape. Then we build a paid search strategy aligned with your budget and objectives.
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Keyword research & intent analysis
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Audience targeting
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Platform selection (Google, Bing, YouTube)
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Conversion goal setting
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Step 2: Launch & Optimize
We create compelling ad copy, design high-converting landing pages (if needed), and launch campaigns built for performance. From day one, we monitor and optimize for results.
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Campaign creation & A/B testing
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Budget allocation & bid adjustments
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Retargeting and audience refinement
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Daily performance monitoring
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Step 3: Track, Report & Scale
We track everything—from impressions to conversions—and use the data to make smart decisions. As performance improves, we scale what’s working to maximize ROI.
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Custom reporting dashboards
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Monthly insights & strategic reviews
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ROI analysis
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Budget scaling based on performance